Read Tim Robbins' Keynote Speech at the NAB 2008 (page links to text and also an audio file of the speech). My favorite element is the sarcasm, but the moment of choice is this inspirational one, in case the sarcasm didn't quite take:
"...And you, the broadcasters of this great nation have a tremendous power, and a tremendous potential to affect change. You have the power to turn this country away from cynicism. You have the power to turn this nation away from the hatred and the divisive dialogue that has rendered such a corrosive affect on our body politic. You can lift us up into a more enlightened age."
Tim Robbins Site is http://www.timrobbins.net/
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